Quality is Not What it Seems

Do you ever go into the dispensary to buy products and find yourself asking the bud tender "what are the good products?" just for them to spew a stereotypical answer like "this flower tested at 35% THC"? - Yeah, me too. I can't stand that answer. I am looking for products that were produced with quality ingredients, morals, and love. I want cannabis that not only tastes great, but something I can consume with confidence. Too many cannabis producers focus on THC content as their heaviest variable in the composite equation that equals quality and it's starting to show. 

Over the last 5 years of consuming regulated cannabis in Colorado, I have noticed cultivators starting to stray from the "quality" procedures that are required to produce cannabis of actual, great quality. The cure is by far the easiest characteristic to distinguish. Curing of cannabis is essential for converting the sugars and properly eliminating water from the buds. In a rush to sell the product that a cultivator harvests, they will flash dry the buds as quickly as possible which significantly diminishes the quality of the end product. Imagine drinking a 12 year old Scotch that was aged in a 12 year old barrel as opposed to actually remaining in the barrel for 12 years... different, right? The Scotch definitely won't take on the barrel's flavor, and will not contain any nuance when it is bottled and sold. This is the exact same as the cure process for cannabis. If the cannabis does not undergo a proper cure, the nuance of the flower will not come through, and instead the flower is simply a sponge like, tasteless vehicle for the THC. If you ask me, if this is the future of cannabis, why do we even have different strains? If it is all going to be a tasteless vehicle for THC, let's just cultivate the strains that produce the highest THC and not care about the flavor.

If any cannabis cultivators are reading this, I urge you to take a hard look at your process and start to think long term. More and more consumers are becoming aware of what quality cannabis really is and if you alienate them even once, you may lose them forever. The economic value of cannabis is much higher than a tomato, act like it!